Shaping the
Road Ahead
with GWM
Together.
"Made in China" no longer carries the same associations – in 2024, we established GWM's Bulgarian representation as a reliable and successful partner, recognized both locally and globally.
Introduced 3 new platforms
To get well-rounded exposure & to connect with audience
Interactive online ads platform with coverage of 150+ websites
Independent Bulgarian media network
Targeted advertising solutions
Visual identity:
Crafted. Adapted. Delivered.
Aligning with GWM’s brand evolution
New models, new moves
The introduction of new vehicles was a catalyst for a wave of targeted marketing actions and strategic initiatives.
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Launched 11 digital campaigns that boosted GWM’s market presence
Strategic initiatives that sparked conversation and connected with audience in fresh, meaningful ways.
GWM ORA & WEY LAUNCH
The launch of WEY and ORA 03 in Bulgaria marked a major step for GWM in expanding its luxury plug-in and electric vehicle offerings. These models quickly gained attention for their unique blend of advanced technology, sustainability, and records, setting new standards in their respective segments.
SOFIA MOTOR SHOW
For the Sofia Motor Show, we supported GWM with a multi-platform campaign, including a livestream broadcast on global, European, and Bulgarian pages. The event, with real-time translation, highlighted GWM’s innovations and showcased ability to manage high-profile campaigns. A significant milestone for us as an agency, reinforcing our global reach.
Drive Expo - Test drive events in 10 cities
This campaign creates a unique opportunity for GWM to engage directly with local communities, building excitement and trust through interactive experiences. By connecting people with dealers, we fostered stronger relationships and drove foot traffic to showrooms.